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Thrust Areas


Thrust AreasChetna proposes to reach over 30,000 smallholder farmer households over the next 3 years (2012-15) through its diverse strategic interventions. Out of the total households covered by Chetna, 15,000 farmer households would be certified for fair trade and organic. 
To reach the targeted number of households Chetna would implement various development programs in partnership with NABARD, Convergence of Agriculture Initiatives in Maharashtra (CAIM), South Orissa Development Initiative (SODI), National Rural Livelihood Mission (NRLM), Orissa Tribal Livelihoods Empowerment Project (OTELP), Department of Rural Development, Government of Andhra Pradesh and Department of Agriculture in Orissa, Maharashtra and Andhra Pradesh

Thrust Areas 1

Through the partnerships and the targeted programs, Chetna’s activities would focus on the following aspects:
  • Developing good practices in the strategic thrust areas (outlined in detail) that can be emulated by large scale government sponsored programs and other development agencies;
  • Influencing the policies at macro level through a network of organizations while advocating changes in the implementation procedure, processes at district and state levels through demonstration of good practices, action research and pilots as part of intensive engagement;
  • Evolve into a resource organization through effective knowledge management at organizational level by developing resource material on the strategic thrust areas and providing consultancy services;

Thrust Areas 3

Considering the multidimensional problems of the smallholder farmers from the rainfed regions, Chetna has carved out its strategic thrust areas to implement the interventions comprehensively in an integrated manner. 

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