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On Sept 12, 2014, board members of COFA and COAPCL (all farmers) from Odisha, Maharashtra and Telangana converged in Jannaram, Adilabad for an exposure visit to Chetna farms in Adilabad clusters and for a quarterly meeting the next day (Sept 13, 2014). At the board meeting, along with a review of COFA and COAPCL activities and business plans, the board members made some observations and suggestions that will be incorporated into the plans of both the organisations in the next quarter. In a historic decision, the board passed a resolution to have atleast 50% women in both COFA and COAPCL boards by the next meeting. Going further down the institutional structure, a detailed strategy was evolved to ensure that all cooperatives have atleast 50% women on their respective boards. This marks an important milestone for Chetna, practicing and promoting 10 years of 'OrganiCulture'.

On Sept 13, 2014, Chetna Organic farmers from Maharashtra and Odisha arrived in Jannaram for an exposure visit to the farms, research centres and to learn about other organic activities being executed by Pragathi MACS – an associate of Chetna Organic Farmers Association in Telangana.

Farmer Field in Movada

The 26 member delegation began their tour of the area by visiting farms in the tribal village of Movada in Asifabad block where they saw organic agriculture in action- much like in their own clusters but adopting a slightly different package of organic practices.

Here they saw organic soil management with manures and bio mass, locally adopted crop varieties, cotton quality with super high staple length organic manures, botanical extracts units prepared and stored with every farmer, multiple/mixed cropping, intercropping system suitable for drought prone legumes (redgram, blackgram, green gram, field beans) and cotton inter-crop with red gram, black gram, castor, corn, jowar, marigold and vegetables.

Eco –Centre in Belgom Village

The delegation then moved to Chetna Organic’s Eco –Centre in Belgom village where a farmer owned barred plot of 2 acres has been converted into a demonstration plot to show case integrated organic agriculture practices. Here they saw how a live stock centred approach to agriculture can result in increased income for small holder farmers in rainfed conditions.

The site here features a cow shed for 15 cows complete with drinking water and fodder channels, a bio-gas Plant: with digester tank, slurry tank, bio gas light and one gas stove, a vermi-Compost Unit roofed with palm leaves, roof water harvesting tank, rain water pond with a coracle and bamboo fencing, fodder cultivation, cotton varieties plots, mini poultry unit, rabbit unit, nursery saplings production, vegetable cultivation, fisheries, bio mass plants, fodder trees, fruit plants, floriculture, green manuring and green leaf manuring, efficient irrigation methods, soil and water conservation structures, forestry, and liquid manure units.

Farmer Field, Parda

M Somu and M Mahadu’s 7– acre plot is a manifestation of Chetna’ s vision.

In four acres following intercropping and mixed cropping patterns they grow a combination of food crops and cash crops like cotton, wheat, maize, ground nut and millets like Sorghum.They grow legumes, vegetables and oil seed crops - all organic. In one acre they have a Teak and Henna plantation. In the same plot in the remaining one acre they also have an orchard where they grow Mangoes, Guava, Custard Apple, Berries and orange. They use their open well for irrigation and grow crops in both cropping seasons of the year. There are Glyricidia, Pongameia and neem which serve as bio-mass. They use only organic pesticides and organic manures as recommended by Chetna Organic. The entire family of Mahadu (4 daughters and 3 sons) contribute their time and effort to the farm and are self sufficienct for food. With technical support from Chetna Organic, the family today grows a wide range of vegetables like Tomato, Brinjal, Chilli, Gourds, Beans, Onion, Garlic and leafy vegetables that take care of their food requirements for the entire year, leaving  enough surplus that can generate a handsome income from the market.

Pragathi Eco-Centre, Sirpur-U mandal

The next stop for the delegation was the recently set up Eco-centre in Raghapur on a spread of six acres land purchased by the Pragathi MACS. This eco centre was set up asa demonstrative project for the organic farmers on how to utilize the organic outputs from livestock for their organic farming.

The centre has been set up as a one stop shop for the entire spectrum of organic practices where farmers can learn everything from seed to harvesting.

Here they witnessed the following practices:

  • Soil and water conservation structures and soil fertility mesures like Mini NADEP Unit
  • Mini vermin – cost unit
  • Amruth Jalam unit
  • Amruth Compost production-Unit
  • Fish Tonic unit
  • Liquid farm yard manure unit
  • Top Ten Preparation Unit
  • Panchakaya Unit (mini)
  • Dobolkar method under soil fertility improvement- on shallow soil patch
  • Green manuring and insitu
  • Bio mass plants
  • Farm pond.
  • Vegetable cultivation and Fruit plant cultivation
  • Sunhemph seed production, fodder crops,
  • Mixed cropping and Multiple cropping system,
  • Medicinal crops like Aswagandha, Alfalfa
  • Seed Production
  • Sapling production-Nursery unit
  • Botanical and organic nutrients preparation and application
  • Rain water harvesting
  • Efficient water using methods (Drip, Sprinklers) mulching
  • Drudgery reduction tools
  • Floriculture Agro forestry plants - teak, bamboo
  • Dry-Paddy-Rainfed
  • Aromatic-plants
  • Vegetable nursery


MAAD Activities, Mahagaon School

The farmers also met the children of Mahagaon Tribal Residential School where the Chetna –Peace by Peace cotton project – MAAD- is being executed. The visitors were treaded to a enthralling dance performance by the girl students of the school which reflected the local culture of the region. This was followed by a visit to the vegetable garden and art classes and the laboratory supported by the PBP cotton project.    

100% Organic village, Patelguda

The last stop for the delegates was the 100%organic village of Patelguda where they visited yet another organic farm and intereacted with farmers. The exposure visit culminated at the Pragathi Eco centre where the Cooperative members hosted a dinner in the farm for the visiting farmers.  

On Aug 15,2014, celebrating India's 68th Independence day, Chetna launched the 3DPnL program in Lebed village in Kalahandi district with a host of activities. Along with hoisting the tricolour, villagers participated in the Shramadaan (voluntary work) and planted saplings. As host to the 3DPnL program (3 Diemensional Profit and Loss Program), Lebed village along with Dhanora (P)village in Adilabad, Telangana will become epicentres of an intensive pilot project that will first stream a number of sustainable development CSR initiatives to these two villages. This will be followed up with the 3 DPnL study, an exhaustive and meticulous quantitive and qualitative survey to accurately measure the economic, social, cultural and environmental impact of the CSR interventions. Results of this study will be further used to scale up the CSR initiatives in other areas. The 3DPnL program is a joint initiative by Chetna Organic, C&A foundation and the Pi Foundation and supported by a group of brands buying organic and Fairtrade cotton from Chetna who have joined forces to form the "The Chetna Coalition".

A journey that began with a small farmer in a nondescript village called Choupanguda in Adilabad 2004 has now reached scale expanding to more than 13,775 acres in six mandals and 154 farmer groups.

Read Full Story (in Telugu)



On Aug 15,2014, celebrating India's 68th Independence day, Chetna initiated the 3DPnL program in the 100% organic village of Dhanora (p) in Adilabad district with a host of activities. Along with hoisting the tricolour, villagers participated in the Shramadaanam (voluntary work), planted saplings and burnt packets of Bt cotton seeds. As one of the two villages (Lebed in Bhavanipatna Odisha will be the second village) hosting the 3DPnL program (3 Diemensional Profit and Loss Program), Dhanora (p) village will become the epicentre of an ambitious study that will quantitively and qualitatively ascertain the economic, social, cultural and environmental impact of CSR activities taken up by the Chetna Coalition - a group of garment brands who have joined forces to make the cotton supply chain more sustainable. The partners in the coalition are:


  1. PrAna (Columbia Group)
  2. Stanley and Stella
  3. Under The Canopy
  4. Loomstate
  5. Kowa
  6. Pants to Poverty
  7. Dibella India
  8. Kuyuchi


  1. Armstrong (Vertically integrated – specializing in knits)
  2. Rajlaksmi (Vertically integrated – specializing in knits with some woven)
  3. Caos (Garment factory – specializing in wovens with some knits – with FLO and GOTS certified suppliers)

The 3DPnL Project will first focus on two villages, in Lebed village in Odisha and Dhanora(P) in Telangana.  These villages will have 100% of their production procured by the coalition and will be analyzed thoroughly through the 3DPnL to provide very thorough information on the economic, social, cultural and environmental impact of the coalition all along the value chain (as the analysis will also be done in the spinning mill and garment factory) and provide a management system to enable year on year improvements.  

Watch this space for more activities in the coming days.

BHUBANESWAR: Incessant rain of three successive days triggered flash flood fear in the Baitarani, Vansadhara rivers and their tributaries on Monday. Parts of five districts, Jajpur, Bhadrak, Keonjhar, Gajapati and Kalahandi, are likely to be affected by it.

Heavy rain also inundated several low-lying areas and cut off road communication. According to reports, both Baitarani and Vansadhara were flowing close to the danger level by evening and may cross the red mark. The water level in other major rivers also witnessed a rising trend.

Read Full Report in The TOI

The district administration of Kalahandi has come out with a contingency plan even as long dry spell and erratic monsoon rains have adversely affected both paddy and cotton farming.

“Keeping the erratic monsoon and scanty rainfall so far, we have prepared a contingency plan to tackle the situation.  We will provide all sorts of assistance to the farmers to tide over the situation,” said deputy director of agriculture (DDA), Mr Laxman Kumar Paltasingh.

While the district administration had set a target to distribute about 61,133 quintals of paddy seed during the Kharif season, about 58,000 paddy seed, which is around 95 per cent of the target, has so far been disbursed.

Read the full report in The Statesman

Many places in Adilabad district received good rainfall, the first of the season, on Friday bringing the cheer among the farming community and public.

The spell which started on Thursday evening continued the next day too.

Among the places which received good rainfall are the 10 mandals in Adilabad Assembly constituency with Boath recording nearly 10 cm until 8 a.m. on Friday. Adilabad town and mandal received about 6 cm during the same period.

The hilly areas of Jainoor and Kerameri too received rainfall in excess of 5 cm. The phenomenon brought down the deficit in rainfall from over 50 p.c. to about 46 p.c.

Against a normal of 26.3 cm rainfall for the period between June 1 and July 6, the rainfall received was 14.2 cm. Last year too, the deficit during the corresponding stood at 36 per cent.

Read report in The Hindu

Condition set to worsen if there is no rainfall in the days to come

It will take at least a few days of continuous rainfall for the groundwater in Adilabad to get recharged to a desired level given the current precarious situation, according to experts. This year, the level at which groundwater is available has plunged deeper than the depths at which it was available in summer and continues to sink further thanks to the prolonging dry spell.

Rainfall has occurred across the district on Wednesday, a few places received spells of heavy rainfall too, but the intensity and quantum was not enough for proper percolation. “It will take some more spells of heavy rain before the soil gets saturated and allow deeper percolation,” opines the Deputy Director of Groundwater Department in Adilabad G. Kumaraswamy as he sums up the situation.

Read Full Report in The Hindu



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